Did you know the first Christmas tree was decorated in the 16th century in Northern Germany? With December just around the corner, we'd like to know which holiday tradition is your favorite?

HYUNDAI VELOSTER WINS AN AUTO STYLE AWARD FROM ECITYOFSTYLE.

Courtesy of Hyundai Motor America

COSTA MESA, Calif., Nov. 22, 2011– The all-new 2012 Hyundai Veloster three-door coupe earned an Auto Style Award from eCityofStyle as part of its12^th annual awards program. eCityofStyle.com, the ultimate online source for an insider's look into the world of style, picked the five most stylish autos for the current model year. With more than 300 new cars for 2012, the finalists were selected after judges assessed exterior and interior style, fun-to-drive factor, exclusivity, and the all-important head-turning quotient.

“Gone are the days of Hyundai's budget car status. Today, the Korean automaker is a legitimate threat to the establishment, designing cars that look considerably more expensive than they really are,” said eCityofStyle editors. “The Veloster is perhaps Hyundai's most successful execution of its new design language, called Fluidic Sculpture. From the tight front end to the sculpted side creases to the powerful wheel arches, the Veloster's exterior is both aggressive and sleek.”

Following the 2011 Equus’ style award win last year, Hyundai is grabbing consumer attention and media headlines again with Veloster. Veloster and the other winners were selected by fashion editors, stylists, fashion photographers and designers; all experts that live outside of the automotive world.

“With Veloster, we want to show consumers that high style and reasonable pricing can go hand in hand,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that eCityofStyle is recognizing the beautiful design and unique personality of the car.”

Veloster’s cutting edge integration of the third-door combined with a breakthrough design inspired by a high-performance sport bike allows Veloster to stand-out from its competition and makes a bold statement about Hyundai’s commitment to innovative design. Distinctive black A-pillars give the glass a motorcycle helmet visor appearance and in the front is an aggressive form of Hyundai’s signature hexagonal front grille and unique Hyundai-signature LED position lights. Veloster’s dynamic rear design has a distinctive glass hatch, dual centered chrome exhaust tips and black lower fascia that complement the assertive front fascia. Inside, the center stack and controls resemble a sport bike fuel tank and the air vents are inspired by motorcycle tailpipes, while the floor console mirrors the seat of a bike.

Joining the Veloster as Auto Style Award winners are the BMW 6 Series, Fiat 500, Mercedes-Benz CLS63 AMG and Range Rover Evoque. For more information about the 2012 Auto Style Awards visit: http://www.ecityofstyle.com/i91/asa/

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2011 Hyundai Motor America.

Amazing Transportation Inventions

Courtesy of National Geographic

Take all the autonomy and privacy of personal vehicles, subtract the human propensity for distraction, and add a virtual chauffeur. What do you have? Autonomous cars that, in theory, can help commuters de-stress and allow freeways to flow more smoothly. That's the idea, anyway, behind driverless cars, which are gaining increasing attention from automakers and high-tech companies alike.

Demonstration models that Google, BMW, Volvo, General Motors, Stanford University, and others have built for testing look like modified regular cars (which they usually are-computing gear can fit in the trunk). But designers have come up with more futuristic concepts, like the one pictured here from San Francisco industrial design shop Mike & Maaike. Dubbed Atnmbl ("autonomobile," derived from autonomy and automobile), the seven-seat design does away with the steering wheel, brake pedal, and driver's seat. It's envisioned as an electric- and solar-powered model for the year 2040.

 

But autonomous vehicle technology is being tested on some public roadways today, and General Motors executive Alan Taub said recently that vehicles capable of partially driving themselves could become available before the end of this decade.

"You think that driving a car is hard, but it's not actually that hard for a computer . . . if the computer actually has good data about what's around it," Google co-founder Larry Page said in a talk at the search giant's Zeitgeist Americas event this fall. "I think they'll work substantially better than an average person, and get better from there. You'll get a software update and your car will be safer

Hyundai Launches All-new Azera in L.A.

by Hyundai in the News on November 17, 2011

Just introduced at the Los Angeles Auto Show, Hyundai’s full-size family sedan—the Azera—receives a full-size makeover for the 2012 model year, showcasing a new look, new powertrain and new levels of interior comfort. The sleek and sophisticated sedan is the capstone to Hyundai’s 24/7 version 2.0 product initiative, which has seen the introduction of seven all-new vehicles in the past 24 months, including the Tucson, Sonata, Equus, Elantra, Accent and Veloster.

And like those vehicles, the 2012 Azera now wears the Hyundai’s “fluidic sculpture” design language. It’s an appearance designed to appeal to the emotions, with flowing lines, a bolder grille bracketed by HID headlamps, and an athletic, aggressive stance, all encasing a premium, highly detailed interior. That cabin offers significantly more room for 2012 as well, with front-seat passengers enjoying best-in-class legroom and headroom: More than 45 inches of the former and over 40 inches of the latter.

Other standard enjoyment enhancers in the cabin include:

• Touchscreen navigation with a rearview camera—the only such standard package in the Azera’s class
• Ambient lighting and “3D Carbon” accents
• Power rear sunshade and class-exclusive manual shades for the side rear windows
• Electrochromic auto-dimming rearview mirror
• Seven-speaker “Dimension” AM/FM/HD/Satellite Radio/CD/MP3 audio with iPod/USB/auxiliary input
• Bluetooth audio streaming and hands-free phone system and voice recognition
• 90-day complimentary subscription to Hyundai’s comprehensive Blue Link telematics system with agent-assisted look-up
• Cooled glove box
• Dual automatic climate control with second-row air vents
• A wide-range of premium seating features, like heated leather seating surfaces (front and back), a 10-way power-adjustable driver’s seat with memory, an eight-way adjustable front-passenger seat and a new impact-reducing safety system that is expected to reduce head and neck injuries by 17 percent as compared to the 2011 Azera

Key interior options include front ventilated seats and a powerful 550-watt Logic 7 audio system from Infinity, with 12 speakers—including an eight-inch subwoofer—and available external amplifier.

Also amplified is the Azera’s power—and fuel economy. Providing the motivation for the 2012 Azera is a high-tech 3.3-liter V6 with features such as gasoline direct injection and continuously variable valve timing. Backed by this kind of technology, the lightweight, all-aluminum engine delivers a significant power upgrade to the Azera, which now packs 293 hp (an increase of 33 hp) and 255 lb.-ft. of torque (22 lb.-ft. more than for 2011). But at the same time, this high-efficiency powerplant also provides improved fuel efficiency, which is now up to 20 mpg city/29 mpg highway/23 mpg combined—no other car in the Azera’s segment does better. The standard transmission: Hyundai’s own six-speed automatic.

Hyundai engineers also made sure that the Azera’s ride and handling were improved to match, courtesy of suspension innovations like ZF Sachs’ Amplitude Selective Dampers (ASD). This system enhances ride comfort and driver control, but without compromising the car’s surprisingly nimble reflexes. Much attention to weight reduction helps here, too. In fact, the Azera is more than 200 lbs. lighter than the Buick LaCrosse and more than 400 lbs. lighter than the Ford Taurus.

Conversely, customers can expect the all-new 2012 Hyundai Azera to have a heavy impact on the sales scene when it comes to market early next year.

Hyundai's U.S. Operations Contribute More Than 94,000 Private Sector Jobs and Total Impact of $7 Billion to National Economy

ANN ARBOR, Mich., November 11 — The Center for Automotive Research (CAR) in partnership with Hyundai Motor America today announced the findings of a study quantifying – for the first time – the automaker’s impact on the U.S. economy.  Conducted by CAR’s Sustainability and Economic Development Strategies group and commissioned by Hyundai, the economic impact study finds that Hyundai’s U.S. operations and dealerships have contributed more than 94,000 private sector jobs and in excess of $7 billion to the country’s Gross Domestic Product in 2011.  Included in the analysis were Hyundai’s manufacturing and supplier, research and development, engineering, headquarters and dealership operations, among others.

“The importance of this study is directly related to the importance of foreign direct investment and operations in the sustainability of the overall automotive industry in the U.S.,” said Kim Hill, director of the Sustainability and Economic Strategies group at CAR, and the study’s lead.  “While the domestic auto industry restructured and contracted in recent years, international manufacturers have continued to expand their U.S. operations.  Hyundai’s growth, and the expansion of its product development and manufacturing capabilities in the U.S., has outpaced the industry and other major manufacturers.  When taken together with its sister company Kia, Hyundai accounts for more than one-third of the South Korean direct investment and capital spending in the U.S.”

According to the study, of the total 94,000 jobs created by Hyundai, approximately one-third – or 33,000 – is supported by the automaker’s direct employment in its manufacturing-related activities in the U.S.  Associated wages and salaries are estimated at $2.4 billion.  Hyundai’s dealerships support the remaining 61,000 jobs, with associated wages and benefits estimated at $3.5 billion.

“The study confirms that Hyundai’s expanding U.S. operations are creating and retaining jobs, thereby having a significant impact on the country’s economy,” said Hill.  “U.S. auto industry jobs that are related to Hyundai tend to be very well compensated, leading to higher than average household spending and tax payments impacts.”

Key findings of the report include:

Industry

• Over the past two decades, the U.S. automotive industry has been transformed by billions in new direct investments domestically as well as from Asia and Europe.  Much of the foreign direct investment has gone to areas of the country that were not traditional locations for automotive employment, in effect, stretching the footprint of the U.S. auto industry.
• Hyundai’s operations are a significant contributor to those states in which the company operates a number of facilities, notably its headquarters operations in California, automotive manufacturing in Alabama, and research and development in Michigan.

Earnings and Employment

• By choosing to sell and produce in the U.S. market, Hyundai has created jobs not only at its own facilities, but supports jobs across the automotive industry, extending into nearly every community in the nation.
• Hyundai’s U.S. operations contribute a total of 94,391 private sector jobs, with $5.9 billion in annual wages and salaries.

•  
  1. Of the total 94,391 jobs, 33,313 are supported by employment in Hyundai’s U.S. manufacturing-related activities, with associated wages and salaries estimated at $2.4 billion.  Hyundai’s dealerships in the U.S. support the remaining 61,078 private sector jobs, with associated wages and salaries of approximately $3.5 billion.
  2. Of the 33,313 jobs supported by employment in Hyundai’s U.S. manufacturing-related activities, Hyundai directly employs 4,116 employees and 1,083 Hyundai affiliate partner employees, for a total of 5,199 direct jobs.  Hyundai’s direct employment supports an additional 9,074 intermediate jobs and 19,040 spin-off jobs, which are associated with spending by the people who work in Hyundai’s direct and intermediate jobs.
  3. Of the 61,078 total dealership jobs, 27,938 are new vehicle dealer employees, while 10,641 jobs are associated with suppliers to the Hyundai dealerships.  An additional 22,499 spin-off jobs are a result of the spending by employees who work at direct and intermediate dealership jobs.

• The ratio of total jobs created to direct employment by Hyundai yields an employment multiplier of 6.4, meaning there are 5.4 additional jobs in the U.S. economy for every one job in Hyundai’s automotive manufacturing operations.
• The ratio of total jobs created to direct employment in Hyundai dealership operations is 2.2, meaning there are 1.2 additional jobs in the U.S. economy for every one job in Hyundai’s dealership operations.

Investment and Purchasing

• Hyundai, though a relatively new entrant into U.S. manufacturing, has already made substantial investments in its U.S. manufacturing infrastructure.  Over the past decade, Hyundai, together with Kia, has invested nearly $3 billion at two assembly sites.  These investments include construction of two assembly plants, as well as expansions at both facilities, including $443 million for engine plant expansions at Hyundai Motor Manufacturing Alabama.
• Hyundai has invested in numerous R&D, design and technical centers, service parts distribution operations, administrative operations, logistics centers and a U.S. proving ground.
• Hyundai’s expenditures on domestically-produced materials, parts and components to supply its automotive manufacturing facilities exceeded $8 billion in 2010.

“Hyundai is proud of our American success story, and of what our growth and job creation have meant to the U.S. economy, automotive industry and American automotive workers,” said John Krafcik, president and chief executive officer of Hyundai Motor America.  “With the majority of vehicles Hyundai sells in the U.S. now produced here, we are primed for continued investment and employment in the U.S.”

About the Center for Automotive Research

CAR’s mission is to conduct research on significant issues related to the future direction of the global automotive industry, as well as organize and conduct forums of value to the automotive community.  CAR performs numerous studies for federal, state and local governments, corporations and foundations.  The Sustainability and Economic Development Strategies group focuses its research on the long-term viability and sustainability of the auto industry, the surface transportation system, and the communities that lie at the heart of both the industry and the system.

Courtsey of Hyundaiamerica.us

Hyundai Hoping For A Big Win At Super Bowl XLVI

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It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to go until kickoff, advertisers like Hyundai are already huddling to prepare their game-day strategies.

 

Hyundai has announced that it will buy no fewer than five spots before and during the Super Bowl broadcast on February 5, 2012. Two ads will run during the pre-game show, another two will appear during the game itself, and one massive 60-second spot will air right before kickoff.

 

Why the big push? Hyundai has been making major strides in the U.S. market in recent years. It received a big boost in brand recognition when the Hyundai Genesis walked off with the 2009 North American Car of the Year award, and the Hyundai Assurance program became a smash hit with jittery new-car buyers during the recent recession. Even now, as the American auto market remains fragile, Hyundai has been zooming past most of the competition, with over 545,000 vehicles sold in 2011 as of October 31 -- a 20.5% increase over 2010.

 

And yet, roughly one-third of U.S. auto buyers remain on the fence when it comes to Hyundai, with neither a positive or negative feeling about the brand. Ultimately, that's why Hyundai is spending over $10 million on Super Bowl ads.

 

Will it work? Maybe. Hyundai has developed a loyal following in the U.S., but fans may be more infatuated with the company's cars than its advertising. Hyundai commercials are typically safe and conservative, backed by the warm, fuzzy baritone of Jeff Bridges. Their lack of "edge" may prevent those ads from being as memorable as the ones produced by Hyundai's sister, Kia -- a brand that has earned accolades for some of its campaigns (and lawsuits and puzzled looks for others).

 

What does this mean for consumers? Above all, it means that Hyundai is planning to remain very, very competitive in the North American auto market. As evidence of that, the company retooled its Assurance program back in April (it now guarantees trade-in value), and Hyundai has also unveiled sportier, younger-trending models like the "genre-busting" Veloster to appeal to a wider range of shoppers. Hyundai has also been eating away at the U.S. market share of other Asian automakers like Toyota and Honda, both of which have seen major setbacks due to natural disasters this year. No matter how you feel about the brand now, you can probably expect Hyundai to keep the guns a-blazing for some time to come.

Courtesy of The Car Connection

We would like to thank the authors of these kind reviews for taking the time to let us know how we're doing.

"Absolutely love Hyundai! Their customer service and car service is always spectacular! I have never had any issues here. They always know how to take care of me."- Christine A.

Hyundai sees biggest long-term gain in fall 2011 ALG perceived quality study

Hyundai Brand Moves to 9th Place, a Gain of Nine Spots in Three Years

COSTA MESA, Calif., Nov. 10, 2011– The Hyundai brand continues its upward momentum, with the industry’s biggest long-term gain in ALG’s Fall 2011 Perceived Quality Study (PQS). Hyundai earned the No. 9 spot moving up nine spots from 18^th place over the past three years. Twice a year, ALG surveys approximately 3,000-4,000 U.S. consumers to gauge perceptions of a number of mainstream and luxury automotive brands for its PQS.

“Hyundai has made impressive efforts to improve brand perception and we can see that it has truly paid off in the mainstream rankings,” said Eric Lyman, Vice President, Residual Value Solutions, ALG.

Hyundai’s ongoing success is largely attributed to the positive reception of the newly redesigned Elantra and Accent models, as well as the all-new Veloster, all three of which have received significant consumer interest and positive reception since their respective launches. These vehicles in addition to the rest of the Hyundai lineup contributed to Hyundai’s success last month in shattering 2010’s full year sales record with 545,316 vehicles sold to date.

“Hyundai continues to impress car shoppers with the level of quality throughout the lineup from the entry level Accent all the way to our flagship Equus sedan,” said Frank Ferrara, executive vice president, Customer Satisfaction, Hyundai Motor America. “And, with a slew of recently launched and redesigned models, Hyundai quality and brand perception will continue to grow.”

Take a journey with Rhys as he talks about his latest project, the building of the RM500 5.0L Tau V8 powered Hyundai Genesis Coupe.

Hyundai SEMA Booth Features Five Custom Cars for Performance Hungry Tuners

COSTA MESA, Calif., Nov. 1, 2011 – Hyundai will showcase the innovative Veloster and the performance-oriented Genesis Coupe at the Specialty Equipment Market Association (SEMA) Show Nov. 1-4, 2011. Hyundai has again united with some of the biggest names in the aftermarket industry to build five one-of-a-kind models for the Hyundai display at SEMA (booth #24387) at the Las Vegas Convention Center.

The lineup of Hyundai vehicles includes:

• ARK Performance Veloster
• PM Lifestyle Veloster
• Genesis Hurricane SC
• Rhys Millen Racing RM500 Genesis Coupe
• Rhys Millen Racing 2WD Global Rally Cross Veloster

“Each year we bring our newest, most exciting cars to SEMA through a partnership with aftermarket specialists to create even more powerful options for Hyundai owners,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “This year, we chose to bring back the tuner-friendly Genesis Coupe as well as debut modifications to our new and innovative three-door coupe, the 2012 Veloster.”

Adding even more Velosters to Hyundai’s modified pack, RIDES magazine, in association with Lux Motorwerks, also built three custom Velosters centered around the passion points of music, technology and gaming. Each of the three Velosters boasts its own style, top-of-the-line modifications and the most current gear available.

 

ARK Performance Veloster

To showcase the performance capabilities and aftermarket potential of its three-door coupe, Hyundai teamed up with ARK Performance to transform Veloster into a sleek rally car. The ARK Performance Veloster will be unveiled with a custom twin-scroll turbocharger increasing its horsepower to 210-horsepower and a bright green and flat gray paint scheme to give enthusiasts a glimpse at Veloster’s potential. The Veloster will showcase mechanical, interior and exterior modifications including an open wheel concept with aggressive fenders and Nitto tires. ARK will also develop Veloster specific parts to showcase the tunability of the engine and vehicle exterior.

PM Lifestyle Veloster

Hyundai partnered with PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive industry, and the Universal Technical Institute (UTI) to develop a powerful and interactive custom Veloster for this year’s SEMA Show. The bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior will make its debut on the SEMA Show floor and then take off on a three-year show tour with UTI, making appearances at over 120 autocross, supercross and school demonstration events. With an anticipated performance of 163-horsepower, PM Lifestyle’s custom Veloster will showcase many special modifications, making it a guaranteed highlight at this year’s SEMA Show.

Genesis Hurricane SC

 Showcasing the extreme power of Hyundai’s most popular performance car, Hyundai America Technical Center Inc. (HATCI) teamed up with Magnuson Products, Rhys Millen Racing, Harman International and Torvec Inc. to develop and build a special edition prototype Genesis Coupe, the Genesis Hurricane SC. The Genesis Hurricane SC represents a two year development effort by HATCI, Hyundai’s design, technology and engineering branch, as its engineers worked to enhance all aspects of the vehicle including power, traction, braking, exterior and interior design and audio system. Highlighting the performance modifications, HATCI teamed up with Magnuson Products to supercharge Genesis Coupe’s 3.8L V-6 engine with a liquid to air intercooler, producing more than 450-horsepower.

In addition to the supercharged V-6, the Hurricane features an IsoTorque differential from Torvec Inc., exterior enhancements from Rhys Millen Racing and a Harman International high level Lexicon audio system.

Rhys Millen Racing RM500 Genesis Coupe

Making auto enthusiasts’ wishes come true at this year’s SEMA Show, RMR’s modified Genesis Coupe will showcase Hyundai’s most powerful engine under its hood – the award-winning 5.0-liter Tau V8. The RM500 Genesis Coupe is a 450-horsepower machine with a distinct, production-ready look. This marks the fourth year of the partnership between RMR and Hyundai creating show-stopping vehicles for tuners and consumers alike. In addition to the Tau V8, the all-black Genesis Coupe receives a custom RMR stainless exhaust with GReddy rear section muffler and titanium tips, oil cooler and rear differential cooler. These mechanical enhancements give Hyundai’s most powerful engine an extra 20 horsepower boost.

Rhys Millen Racing 2WD Global Rally Cross Veloster

Rhys Millen Racing (RMR) will also showcase his Two-Wheel Drive Veloster Rally Car. This production-based two-wheel drive racer has custom lightweight RMR body panels, improved aerodynamics, and rally-inspired suspension tuning for the rally enthusiast. The car features Hyundai’s 2.0-liter turbocharged four-cylinder engine and delivers 300-horsepower and 300 lb.-ft. of torque.

Courtesy of Hyundai News

Rhys Millen Racing Converts Hyundai Genesis Coupe Into The Ultimate Tuned Sports Car With 5.0 Liter Tau V8 Engine

RM500 Genesis Coupe on Display at Hyundai’s 2011 SEMA Show Booth

COSTA MESA, Calif., Nov. 1, 2011 – Making auto enthusiasts’ wishes come true at this year’s SEMA Show, Rhys Millen Racing’s (RMR) modified Genesis Coupe features Hyundai’s most powerful engine under its hood – the award-winning 5.0-liter Tau V8. The RM500 Genesis Coupe is a 450-horsepower machine with a distinct, production-ready look. This marks the fourth year of the partnership between RMR and Hyundai creating show-stopping vehicles for tuners and consumers alike.

“From the moment I saw the Tau V8 engine in the Genesis R-Spec sedan, I knew it would be a perfect fit for the Genesis Coupe, adding even more performance and power to the dynamic coupe,” said Rhys Millen, owner, Rhys Millen Racing. “The sleek and practical exterior modifications would allow this Genesis Coupe to look good parked in your driveway or turning laps at the track.”

In addition to the Tau V8, the all-black Genesis Coupe receives a custom RMR stainless exhaust with GReddy rear section muffler and titanium tips, oil cooler and rear differential cooler. These mechanical enhancements give Hyundai’s most powerful engine an extra 20 horsepower boost.

“The RMR RM500 Genesis Coupe is a natural home to showcase the performance capabilities of the powerful Tau V8 engine, available in the 2012 Genesis sedan,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Rhys Millen Racing has taken the Tau’s power and the Coupe’s tuner-friendly driving architecture to create a true show-stopper for SEMA this year.”

The RMR RM500 unveils a new line of RMR products for the Genesis Coupe, featuring a RMR carbon front lip, carbon spoiler, carbon rear diffuser, carbon side skirts, carbon fog light ducts and carbon grill. The Genesis Coupe also showcases HRE 793-RS 19-inch wheels, Hankook Ventus R-S3 tires and Brembo carbon ceramic rotors with Brembo six and four piston calipers. The inside of the vehicle features the RMR suede trim package and Sparco accents.

Mechanical components RMR modified include:

• Hyundai 5.0-liter Tau V8 Engine
• RMR Custom Stainless Exhaust with Greddy SE Rear Section
• RMR Custom Adapter Plate
• RMR Custom Light Weight Clutch & Flywheel
• K&N Panel Filter
• AEM Engine Management System
• Brembo Carbon Ceramic Rotors (Front – 15.5-inch, Rear – 15-inch)
• Brembo Six Piston Front Calipers Four Piston Rear
• HRE 793-RS II-Spoke Rims (Front – 19x8.5, Rear – 19x9.5)
• Hankook Ventus V12 Tires (Front – 245/40ZR19, Rear – 275/35ZR19)

Interior enhancements include:

• RMR Interior Suede Trip Package
• Sparco Chrono Sport Seats with RMR Accents
• Sparco Track Sliders
• RMR Seat Brackets
• Sparco Tecno Leather Shift Knob
• RMR 1-inch Steering Column Extension

RMR also made the following exterior enhancements:

• RMR Carbon Front Lip
• RMR Carbon Side Skirts
• RMR Carbon Rear Diffuser
• RMR Carbon Three Piece Spoiler
• RMR Carbon Grill
• RMR Carbon Overlay Roof
• RMR Carbon Fog Light Vents with Brake Ducts
• RMR Yellow Fog Light Covers

RHYS MILLEN RACING

World Champion driver Rhys “Mad Skills” Millen pilots the RMR Red Bull Hyundai Genesis Coupe in the Formula DRIFT Championship and the RMR Red Bull Hyundai Veloster rally car in the U.S. Rallycross Championship Series, including Summer X Games. Millen’s driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his 2008 New Year's Eve Las Vegas truck flip at Red Bull: New Year. No Limits. Behind Millen’s success in the driver’s seat is a full team of engineers and fabricators that know how to maximize the potential of a race car. With more than 17 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Rhys is the son of famed rally and off-road racer Rod Millen. Rhys won the Formula Drift championship in 2005 and the Red Bull Drifting World Championship in 2008. In 2009 at the PPIHC, Millen won the Time Attack 2WD class in his carbon-bodied Hyundai Genesis Coupe.