Thursday, January 31, 2013
013 Hyundai Santa Fe | Big Game Ad - "Epic Playdate"
How much trouble--er, fun--can your family stir up in the new 7-passenger Santa Fe? Click here to find out!
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Wednesday, January 30, 2013
Tuesday, January 29, 2013
Hyundai Santa Fe Sport and Elantra GT Named Best Cars In Their Category By Kiplinger's
Two new Hyundai models, the stylish 2013 Elantra GT and 2013 Santa Fe Sport, have been named best cars in their category by Kiplinger’s Personal Finance Magazine. The Elantra GT won Best New Car Under $20,000, besting stalwart competitors such as the Dodge Dart and Nissan Sentra. The Santa Fe Sport received the honor of Best New Crossover in the Midsize and Large Crossovers category, outclassing premium competitors such as the Mercedes-Benz GL, Infiniti JX, and Land Rover Range Rover.
The magazine named “Best Cars” winners in six different price categories. This isn’t the first time the Hyundai Elantra has been recognized by Kiplinger’s. In 2011, the newly-redesigned Elantra sedan received the “Best New Car” accolade in the same price category.
“The stylish five-door Elantra GT is no econobox,” said Jessica Anderson, associate editor, Kiplinger’s Personal Finance Magazine. “Standard features include heated front seats, cooled glove box, seven airbags and an extra outlet for plugging in gear, and the peppy 1.8-liter engine gets 37 mpg on the highway. The Santa Fe Sport comes similarly equipped with a host of standard features like reclining rear seats to keep the second row happy, and a driver’s knee airbag. The turbocharged 2.0-liter direct-injected engine suits the car’s sporty nature, and with the help of a six-speed transmission, the Santa Fe Sport gets an EPA-estimated 27 mpg on the highway.”
Cars in each category were judged on a multitude of criteria, including critical factors of performance, value, and safety. Overall value scores were calculated based on forecasted resale value, fuel efficiency, front and rear legroom, headroom, and cargo space.
“The whole concept behind both the Elantra GT and Santa Fe Sport is exceptional value without sacrifice in comforts, standard equipment or technology,” said Scott Margason, director, Product Planning, Hyundai Motor America. “We’re very proud of both these vehicles; they deliver the driving dynamics, efficiency, and premium quality feel, without the premium price tag. Receiving these awards reinforces Hyundai’s commitment to its customers’ satisfaction and value.”
Courtesy of Hyundai Motor America Newsroom
The magazine named “Best Cars” winners in six different price categories. This isn’t the first time the Hyundai Elantra has been recognized by Kiplinger’s. In 2011, the newly-redesigned Elantra sedan received the “Best New Car” accolade in the same price category.
“The stylish five-door Elantra GT is no econobox,” said Jessica Anderson, associate editor, Kiplinger’s Personal Finance Magazine. “Standard features include heated front seats, cooled glove box, seven airbags and an extra outlet for plugging in gear, and the peppy 1.8-liter engine gets 37 mpg on the highway. The Santa Fe Sport comes similarly equipped with a host of standard features like reclining rear seats to keep the second row happy, and a driver’s knee airbag. The turbocharged 2.0-liter direct-injected engine suits the car’s sporty nature, and with the help of a six-speed transmission, the Santa Fe Sport gets an EPA-estimated 27 mpg on the highway.”
Cars in each category were judged on a multitude of criteria, including critical factors of performance, value, and safety. Overall value scores were calculated based on forecasted resale value, fuel efficiency, front and rear legroom, headroom, and cargo space.
“The whole concept behind both the Elantra GT and Santa Fe Sport is exceptional value without sacrifice in comforts, standard equipment or technology,” said Scott Margason, director, Product Planning, Hyundai Motor America. “We’re very proud of both these vehicles; they deliver the driving dynamics, efficiency, and premium quality feel, without the premium price tag. Receiving these awards reinforces Hyundai’s commitment to its customers’ satisfaction and value.”
Courtesy of Hyundai Motor America Newsroom
Monday, January 28, 2013
Here's A Tip To Extend The Life Of Your Car
Run your AC in winter.
To keep your car’s air-conditioning system fit for the next warm season, run it a few times throughout the winter. This will prevent moving parts in the compressor from seizing. Also, circulating the refrigerant will help keep the seals soft and pliant.
To keep your car’s air-conditioning system fit for the next warm season, run it a few times throughout the winter. This will prevent moving parts in the compressor from seizing. Also, circulating the refrigerant will help keep the seals soft and pliant.
Friday, January 25, 2013
Thursday, January 24, 2013
Hyundai Scores With All-New Ads During Superbowl XLVII
In its sixth consecutive year as a Super Bowl advertiser, Hyundai tackles the Big Game action with five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game. With clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun, Hyundai aims to take a tongue-in-cheek approach to Super Bowl advertising. The spots use humor to highlight vehicle performance and function in a fun and memorable way. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.
Headlining the Super Bowl advertising blitz is Hyundai’s 60-second pre-kick spot titled “Epic PlayDate.” Inspired and made possible by the all-new seven-passenger Santa Fe, the ad takes viewers on an unforgettable and epic play date with the Santa Fe as a key player, packing in fun for the whole family. The ad features a cameo and soundtrack of a brand new track written exclusively for Hyundai by a legendary alternative rock band.
“Team,” a 30-second in-game spot running in the first quarter, is a pint-sized ode to the action movie genre. A unique twist on a classic ‘tables turned’ tale, we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe once again takes an active role helping the young boy and his mom gather a team to step up to the challenge.
“Stuck,” a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get “stuck” behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
The fourth 30-second spot, “Excited,” airs during the pre-game show with a voiceover any true sports driving enthusiast will recognize. The commercial features a 429-horsepower, 8-speed Genesis R-Spec racing around a track as the dramatic play-by-play is voiced by the eminently passionate sportscaster, Gus Johnson.
“Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small,” said Steve, Shannon, vice president of Marketing, Hyundai Motor America. “This year we developed a creative campaign that demonstrates the many ways that Hyundai is ‘there for you’ as a true partner-in-fun. Whether it’s swiftly and safely maneuvering the unforgiving road in a Sonata Turbo or piling everyone in the Santa Fe for the ultimate play date, Hyundai is the perfect companion throughout all life’s experiences.”
The fifth and final spot “Don’t Tell”, which cleverly celebrates quality family time with Mom and Dad, will air during the pre-game show.
The all-new Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements. Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort.
“The creative for this year’s Super Bowl is the most innovative work we have created for Hyundai to date,” said Greg Braun, executive creative director at INNOCEAN USA. “Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion. Our Super Bowl campaign as a whole is meant to tell fun, relatable stories that depict our heroes - the people who drive our cars - and ultimately relay the message that Hyundai vehicles enable and inspire them to participate in the fun moments in life."
Hyundai is also leveraging various social media channels to add an interactive element to the campaign that will drive additional anticipation and awareness for the Super Bowl spots. Using the social power of Facebook, Hyundai offers viewers an entertaining dual-screen experience that really allows them to get in the game.
Courtesy of Hyundai Motor America Newsroom
Headlining the Super Bowl advertising blitz is Hyundai’s 60-second pre-kick spot titled “Epic PlayDate.” Inspired and made possible by the all-new seven-passenger Santa Fe, the ad takes viewers on an unforgettable and epic play date with the Santa Fe as a key player, packing in fun for the whole family. The ad features a cameo and soundtrack of a brand new track written exclusively for Hyundai by a legendary alternative rock band.
“Team,” a 30-second in-game spot running in the first quarter, is a pint-sized ode to the action movie genre. A unique twist on a classic ‘tables turned’ tale, we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe once again takes an active role helping the young boy and his mom gather a team to step up to the challenge.
“Stuck,” a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get “stuck” behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
The fourth 30-second spot, “Excited,” airs during the pre-game show with a voiceover any true sports driving enthusiast will recognize. The commercial features a 429-horsepower, 8-speed Genesis R-Spec racing around a track as the dramatic play-by-play is voiced by the eminently passionate sportscaster, Gus Johnson.
“Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small,” said Steve, Shannon, vice president of Marketing, Hyundai Motor America. “This year we developed a creative campaign that demonstrates the many ways that Hyundai is ‘there for you’ as a true partner-in-fun. Whether it’s swiftly and safely maneuvering the unforgiving road in a Sonata Turbo or piling everyone in the Santa Fe for the ultimate play date, Hyundai is the perfect companion throughout all life’s experiences.”
The fifth and final spot “Don’t Tell”, which cleverly celebrates quality family time with Mom and Dad, will air during the pre-game show.
The all-new Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements. Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort.
“The creative for this year’s Super Bowl is the most innovative work we have created for Hyundai to date,” said Greg Braun, executive creative director at INNOCEAN USA. “Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion. Our Super Bowl campaign as a whole is meant to tell fun, relatable stories that depict our heroes - the people who drive our cars - and ultimately relay the message that Hyundai vehicles enable and inspire them to participate in the fun moments in life."
Hyundai is also leveraging various social media channels to add an interactive element to the campaign that will drive additional anticipation and awareness for the Super Bowl spots. Using the social power of Facebook, Hyundai offers viewers an entertaining dual-screen experience that really allows them to get in the game.
Courtesy of Hyundai Motor America Newsroom
Wednesday, January 23, 2013
Tuesday, January 22, 2013
Hyundai HCD-14 Named Best Concept By Autoweek at 2013 NAIAS
Today at the North American International Auto Show (NAIAS) in Detroit, Autoweek editors recognized the Hyundai HCD-14 Genesis Concept as the “Best Concept” in its 2013 NAIAS Editors' Choice Awards. HCD-14 beat out the BMW 4-series and Ford Atlas in the Autoweek voting process.
“The HCD-14, the latest in Hyundai's long line of conceptual offerings, could eventually become the next Genesis sedan in production guise – and that would take the Korean automaker to yet another level of sophistication in styling as well as technological prowess,” said Autoweek editors.
“You look at this elegant sedan and say, 'That's a Hyundai?' This is a gorgeous concept car,” adds Davey G. Johnson, senior online editor, Autoweek.
This year at NAIAS, Autoweek editors voted on 59 Detroit Auto Show vehicle reveals, choosing a Best in Show, a Best Concept, a Most Significant and a Most Fun vehicle. For a look at all the picks, visit: http://www.autoweek.com/article/20130116/DETROIT/130119879.
“We instilled the HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America. “It has a sleek and lightweight silhouette and inside, a driver-centric cockpit prioritizes dramatic sculpture and safety over infotainment button overload. HCD-14 Genesis gives a hint of the spiritual direction we can imagine for our premium lineup, and an indication of the focus we’re placing on the intuitive and instinctual relationship between driver and machine.
HCD-14 Genesis features state-of-the-art driver eye-tracking and hand-gesture recognition, thumb controls or gesture recognition used to select navigation, infotainment, audio, HVAC, and smartphone connectivity functions. A windshield heads-up display (HUD) provides minimal driving distraction and the concept’s powertrain features Hyundai Tau® V8 engine with direct injection and Dual Continuously Variable Valve Timing (D-CVVT).
Courtesy of Hyundai Motor America Newsroom
“The HCD-14, the latest in Hyundai's long line of conceptual offerings, could eventually become the next Genesis sedan in production guise – and that would take the Korean automaker to yet another level of sophistication in styling as well as technological prowess,” said Autoweek editors.
“You look at this elegant sedan and say, 'That's a Hyundai?' This is a gorgeous concept car,” adds Davey G. Johnson, senior online editor, Autoweek.
This year at NAIAS, Autoweek editors voted on 59 Detroit Auto Show vehicle reveals, choosing a Best in Show, a Best Concept, a Most Significant and a Most Fun vehicle. For a look at all the picks, visit: http://www.autoweek.com/article/20130116/DETROIT/130119879.
“We instilled the HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America. “It has a sleek and lightweight silhouette and inside, a driver-centric cockpit prioritizes dramatic sculpture and safety over infotainment button overload. HCD-14 Genesis gives a hint of the spiritual direction we can imagine for our premium lineup, and an indication of the focus we’re placing on the intuitive and instinctual relationship between driver and machine.
HCD-14 Genesis features state-of-the-art driver eye-tracking and hand-gesture recognition, thumb controls or gesture recognition used to select navigation, infotainment, audio, HVAC, and smartphone connectivity functions. A windshield heads-up display (HUD) provides minimal driving distraction and the concept’s powertrain features Hyundai Tau® V8 engine with direct injection and Dual Continuously Variable Valve Timing (D-CVVT).
Courtesy of Hyundai Motor America Newsroom
Monday, January 21, 2013
Thank you for this 5-star review!
"Manuel Vazquez was very friendly and knew about the car we wanted. He was very helpful in helping us make a decision. He made sure we were comfortable with our choices. He is very professional and makes his costumers very comfortable." We appreciate our customer feedback! View more on our DealerRater page.
Tuesday, January 15, 2013
Call It Anything, Hyundai Says, but Not Genesis
Introduced on Monday, Jan. 14 Hyundai HCD-14 Genesis Concept
What is it? “A spiritual guide for a future lineup of premium products” said John Krafcik, chief executive of Hyundai Motor America. It also hints at future eye-tracking and interactive 3-D gesture recognition technology.
Is it real? No and no. Or doth they protest too much? Perhaps we could be forgiven for thinking this was a glimpse at the next-generation Genesis sedan given its name, the HCD-14 Genesis Concept.
What they said: Early in the news conference, Mr. Krafcik called the concept “a look at the future as we see it, in the early creative stages, for a concept car. I want to make it really clear to you guys. This is not the next Genesis production sedan.” Near the end of the event he posed and answered his own question: “Is this a thinly disguised Genesis sedan? And I am saying this twice, because it’s really important. It is not the next-generation.”
What they didn’t say: As in many segments, competition is getting stiffer and Hyundai wants to send a signal that the company is committed to its premium products.
What makes it tick? The concept car has what Hyundai calls the 5-liter Tau V-8 direct injection engine that is in the current Genesis. What does not make it tick are buttons and knobs. It uses optical recognition to identify the driver and start the ignition, and it has 3-D hand-gesture recognition to work controls, similar to gesture-based video games. Hyundai did not disclose exactly which hand gestures the technology would recognize, should it prove as frustrating as MyFord Touch.
How much, how soon? No way to know. Remember — this is not the next-generation Genesis. But Hyundai did say that it would show the production version of the next Genesis next year in Detroit. And Mr. Krafcik said a vehicle that would have a strong dose of the HCD-14 would be coming in another premium model.
How’s it look? The HCD stands for Hyundai California Design, as it was styled at Hyundai’s Irvine, Calif., studio and is the first Hyundai from the company’s new designer, Christopher Chapman. In profile, it is elegant and simple; don’t know about that upright grille, however, which is anything but simple. The new design theme, fluidic precision, is an evolution of Hyundai’s current design language of fluidic sculpture.
Courtesy of The New York Times
What is it? “A spiritual guide for a future lineup of premium products” said John Krafcik, chief executive of Hyundai Motor America. It also hints at future eye-tracking and interactive 3-D gesture recognition technology.
Is it real? No and no. Or doth they protest too much? Perhaps we could be forgiven for thinking this was a glimpse at the next-generation Genesis sedan given its name, the HCD-14 Genesis Concept.
What they said: Early in the news conference, Mr. Krafcik called the concept “a look at the future as we see it, in the early creative stages, for a concept car. I want to make it really clear to you guys. This is not the next Genesis production sedan.” Near the end of the event he posed and answered his own question: “Is this a thinly disguised Genesis sedan? And I am saying this twice, because it’s really important. It is not the next-generation.”
What they didn’t say: As in many segments, competition is getting stiffer and Hyundai wants to send a signal that the company is committed to its premium products.
What makes it tick? The concept car has what Hyundai calls the 5-liter Tau V-8 direct injection engine that is in the current Genesis. What does not make it tick are buttons and knobs. It uses optical recognition to identify the driver and start the ignition, and it has 3-D hand-gesture recognition to work controls, similar to gesture-based video games. Hyundai did not disclose exactly which hand gestures the technology would recognize, should it prove as frustrating as MyFord Touch.
How much, how soon? No way to know. Remember — this is not the next-generation Genesis. But Hyundai did say that it would show the production version of the next Genesis next year in Detroit. And Mr. Krafcik said a vehicle that would have a strong dose of the HCD-14 would be coming in another premium model.
How’s it look? The HCD stands for Hyundai California Design, as it was styled at Hyundai’s Irvine, Calif., studio and is the first Hyundai from the company’s new designer, Christopher Chapman. In profile, it is elegant and simple; don’t know about that upright grille, however, which is anything but simple. The new design theme, fluidic precision, is an evolution of Hyundai’s current design language of fluidic sculpture.
Courtesy of The New York Times
Wednesday, January 9, 2013
Hyundai Azera, Santa Fe Sport and Veloster Turbo Win 2012 Good Design Awards
The 2012 Hyundai Azera, 2013 Hyundai Santa Fe Sport and 2013 Hyundai Veloster Turbo all earned GOOD DESIGN™ Awards in the Transportation category for their innovative and unique designs. The prestigious GOOD DESIGN Awards are presented annually by The Chicago Athenaeum: Museum of Architecture and Design together with The European Centre for Architecture Art Design and Urban Studies.
Founded in Chicago in 1950, GOOD DESIGN bestows international recognition upon the world's most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.For 2012, The GOOD DESIGN Awards were judged in New York by an international jury of design professionals, architects, experts, and cultural leaders. The jury selected more than 700 product designs and graphics from more than 38 nations.“At Hyundai, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle,” said Chris Chapman, chief designer, Hyundai Design Center. “Azera, Santa Fe Sport and Veloster Turbo all stand out from the crowd with stylish yet functional design. We’re honored that GOOD DESIGN is recognizing the beautiful design and unique personality of these cars.”Azera’s design takes inspiration from the mechanics of flight. It’s empowered by Hyundai’s design concept known as “Grand Glide.” The grandeur of the Azera and its beautiful design distinguishes it from other full-size sedans. The exterior of the all-new Azera is long, light and low and the unique, undulating beltline allows for a long, sleek roofline accented by the third window and wraparound LED taillights. The Azera separates itself from competition by combining luxury features with advanced technologies and bold design philosophies.The all-new Hyundai Santa Fe Sport adopts its own design concept called “Storm Edge,” which captures the strong and dynamic images created by nature during the formation of a storm. Featuring sophisticated and refined lines, which are in harmony with its bold and voluminous surfaces, Santa Fe presents a more masculine and more aggressive SUV appearance than its predecessor.Veloster Turbo’s playful, high-efficiency, and “own-it” attitude are all characteristics of the young demographic target, while offering a “modern premium” look and feel. Veloster Turbo bridges the gap between a versatile interior space and the strong appeal of a sports car, and is designed to bring added emotional appeal to the Hyundai brand, tailored to a younger generation. It offers progressive buyers a sleek and distinctive design in an innovative three-door coupe form that provides practicality and flexibility as well as driving pleasure.All winning designs for GOOD DESIGN 2012 can be viewed at the Museum's website: www.chi-athenaeum.org. All award winning products and graphic design are also published in the GOOD DESIGN Yearbook for 2012-2013.HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.Courtesy of Hyundai Motor America NewsroomMonday, January 7, 2013
Friday, January 4, 2013
Thursday, January 3, 2013
Hyundai Turning Your Smartphone Into Your Car Keys
Courtesy of Motor Authority
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