Tuesday, July 26, 2011

Polk Crowns Hyundai Sonata "King of the Automotive Conquests"

By: Hyundai COSTA MESA, Calif., 07/19/2011

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The 2011 Hyundai Sonata has been named Best Family Car, Best Car for Commuters, Best Buy, and Top Safety Pick, among many other accolades. Sonata’s most recent title, however, stands out from the rest.  Hyundai’s award-winning sedan has been named a conquistador.

 

Polk, an automotive data and marketing solutions leader, bestowed the title “King of the Automotive Conquests” on the Sonata in a recent blog post.  In the first quarter of the 2011 calendar year, the Hyundai Sonata conquested more owners than any other car in the U.S. marketplace, 18,587 to be exact. 

 

“There is no denying that the Sonata is conquesting owners from both competitive and non-competitive brands,” said Brad Smith, director, Loyalty Management Practice, Polk.  “Of greater concern for the competition is Hyundai's ability to keep owners loyal to the brand with over 50 percent buying another Hyundai vehicle.”

“The Sonata continues to draw consumers into Hyundai dealerships with its exciting design, class-leading fuel economy, and outstanding residual value,” said Scott Margason, director of Product Planning, Hyundai Motor America.  “Polk’s ‘conquesting’ data reaffirms the fact that Sonata has the ability to attract and emotionally engage consumers, ultimately allowing Hyundai to convert showroom traffic into buyers.”

 

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition.  The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission.  The vehicle offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard. Both hybrid and turbo powertrains round out the Sonata lineup, offering a trio of high value options for consumers.

 

Friday, July 22, 2011

Stop by this weekend and take advantage of our great specials.

Hyundai Takes Top Spot For Brand Loyalty on Kbb.com

By Hyundai

Hyundai ousts traditional mainstays Honda and Toyota taking the No. 1 slot for Q2 2011

Kelley Blue Book’s www.kbb.com reports that for the first time ever, Hyundai has ousted Honda and Toyota to take the No. 1 spot in brand loyalty on kbb.com for Q2 2011. KBB.com defines brand loyalty as “owners of the brand who are currently shopping the same brand for their next vehicle.”  While Hyundai took the top spot in loyalty in February 2010, this marks the first time since kbb.com began tracking this data that Hyundai has held the No. 1 spot for an entire quarter, with brand loyalty at 52.3 percent.

“Taking the top spot in brand loyalty on kbb.com proves that Hyundai drivers truly appreciate the overall ownership experience and love their cars,” said John Krafcik, president and CEO, Hyundai Motor America. “From Hyundai Assurance – our unrivaled suite of consumer protection – to all-new models like the 40 mile-per-gallon 2012 Accent, to popular models such as Sonata, Elantra and Tucson, we continually offer our already enthusiastic customer base more reasons to remain loyal to our brand.”

Kelley Blue Book Market Intelligence examines brand loyalty while consumers are still in the shopping phase.  For this analysis, the team reviewed data from consumers who view a trade-in page or private party page in addition to a new-car page on Kelley Blue Book’s kbb.com.  

“Hyundai’s product renaissance is benefitting the company not just by attracting an all-new customer base, but by helping them to retain current loyal Hyundai owners, as well,” said Arthur Henry, market intelligence manager for Kelley Blue Book.  “This latest brand loyalty analysis from kbb.com is a testament to the power of attractive vehicle designs and intriguing marketing in the minds of in-market car shoppers as they consider their next vehicle.”

“While many of the auto industry’s top players have found themselves struggling to retain customers, Hyundai has blazed a new trail and preserved its loyal consumer base,” said kbb.com editors.  “The driving factors behind this retention have been aggressive marketing campaigns combined with innovative product redesigns like the highly successful 2011 Sonata and 2012 Elantra.” 

 

Tuesday, July 19, 2011

Hyundai Sonata Leads Mid-Size Car Segment In Strategic Vision's 2011 Total Quality Index

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The 2011 Hyundai Sonata was named Best-in-Segment (tied with the VW Jetta), topping the mid-size car category in Strategic Vision’s 2011 Total Quality Index® (TQI). The Total Quality Index measures total vehicle satisfaction among new car owners, reflecting not only the quality of the vehicle, but the emotional connection it makes with buyers.  The Hyundai Sonata beat out competitors such as the Chevrolet Malibu, Ford Fusion, Honda Accord, Mazda6, Nissan Altima, and Toyota Camry to tie for the top spot in the mid-size category.

“Customers have explicitly stated that they love their Sonatas; from the performance-styled exterior to the comfortable, thoughtfully designed interior,” said Alexander Edwards, President, Strategic Vision.  “Sonata's innovations and thoughtfulness help reinforce to their owners the total quality of all aspects of their vehicle.” The Hyundai Sonata beat out competitors such as the Chevrolet Malibu, Ford Fusion, Honda Accord, Mazda6, Nissan Altima, and Toyota Camry to tie for the top spot in the mid-size category.

The strong showing in the TQI extends Sonata’s winning streak in Strategic Vision studies.  Hyundai’s Sonata also topped this year’s Strategic Vision Total Value Index, tallying the highest Total Value score in the 14-year history of the study, topping all competitors past and present, including those in luxury segments. These powerful results resulted in the creation of an all-new award, the first-ever “Special Total Value Award” recognizing Sonata’s truly superior value.

“The Strategic Vision Total Quality Index recognizes Sonata’s tremendous quality and impressive consumer appeal,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Offering a combination of exciting design, outstanding residual value, and best-in-class 35 mpg standard fuel economy, the Sonata continues to be a top contender in the competitive mid-size category and we are pleased by its outstanding market reception this year.” 

The Total Quality Index® asks buyers to rate all aspects of the ownership experience from buying and owning to performance and driving.  Results were calculated from 37,069 buyers who bought 2011 models in September to December of 2010.  Strategic Vision has presented Total Quality Awards® annually since 1995.

Thursday, July 14, 2011

Hyundai has sold 100,000 40 MPG vehicles faster than any other automotive manufacturer!

HYUNDAI REACHES 100,000 40 MPG VEHICLE SALES FASTER THAN THE REST OF THE AUTO INDUSTRY

Fireworks commemorated an industry milestone this Fourth of July weekend as Hyundai sold its 100,000th vehicle achieving 40 miles per gallon highway fuel economy. Hyundai smoked the entire auto industry, outselling all other automakers’ 40 mpg offerings. Through the first six months, 29 percent of Hyundai’s sales volume topped 40 mpg highway fuel economy – a number that rocketed to 40 percent in the month of June.

Hyundai’s “4 x 40” strategy includes four models that reach 40 mpg standard this year including the hot-selling Elantra, Sonata Hybrid and all-new 2012 Accent which just started to hit dealerships in June. The fourth model – Hyundai’s youthful and fun Veloster – will add a new spark to the fleet this fall.

“Hyundai aims to be the fuel economy leader and our ‘4 x 40’ strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup,” said John Krafcik, president and CEO, Hyundai Motor America. “But we really see 40 mpg as a starting point. We committed to at least 50 mpg corporate average fuel economy by 2025 and remain the only automaker to set our sights so high. Using a mix of technologies to improve the efficiency of our standard, internal combustion engine vehicles, combined with the smart application of hybrid technology, we believe we are on the right path.”

Elantra ignited Hyundai’s “4 x 40” strategy at launch in December 2010. The stylish, American-made sedan continues to set a torrid sales pace, 79 percent ahead of last year. Every 2011 Elantra sold achieves 40 miles per gallon highway fuel economy with no special options or equipment required. Sonata Hybrid and Accent added reinforcements to the 40 mpg strategy, and both are just starting to reach dealerships in volume. With Veloster still to come, Hyundai is positioned to grow its 40 mpg sales volume through the end of the year. Plans for additional fireworks are still in the works.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Hyundai has sold 100,000 40 MPG vehicles father than any other automotive manufacturer!

HYUNDAI REACHES 100,000 40 MPG VEHICLE SALES FASTER THAN THE REST OF THE AUTO INDUSTRY

Fireworks commemorated an industry milestone this Fourth of July weekend as Hyundai sold its 100,000th vehicle achieving 40 miles per gallon highway fuel economy. Hyundai smoked the entire auto industry, outselling all other automakers’ 40 mpg offerings. Through the first six months, 29 percent of Hyundai’s sales volume topped 40 mpg highway fuel economy – a number that rocketed to 40 percent in the month of June.

Hyundai’s “4 x 40” strategy includes four models that reach 40 mpg standard this year including the hot-selling Elantra, Sonata Hybrid and all-new 2012 Accent which just started to hit dealerships in June. The fourth model – Hyundai’s youthful and fun Veloster – will add a new spark to the fleet this fall.

“Hyundai aims to be the fuel economy leader and our ‘4 x 40’ strategy is accelerating our overall fuel economy improvement, which now tops 35 mpg across the entire lineup,” said John Krafcik, president and CEO, Hyundai Motor America. “But we really see 40 mpg as a starting point. We committed to at least 50 mpg corporate average fuel economy by 2025 and remain the only automaker to set our sights so high. Using a mix of technologies to improve the efficiency of our standard, internal combustion engine vehicles, combined with the smart application of hybrid technology, we believe we are on the right path.”

Elantra ignited Hyundai’s “4 x 40” strategy at launch in December 2010. The stylish, American-made sedan continues to set a torrid sales pace, 79 percent ahead of last year. Every 2011 Elantra sold achieves 40 miles per gallon highway fuel economy with no special options or equipment required. Sonata Hybrid and Accent added reinforcements to the 40 mpg strategy, and both are just starting to reach dealerships in volume. With Veloster still to come, Hyundai is positioned to grow its 40 mpg sales volume through the end of the year. Plans for additional fireworks are still in the works.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Tuesday, July 12, 2011

With Hyundai Blue is the new Green!

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ECO-FRIENDLY FINALLY GOT ECON-FRIENDLY

The elite don’t have a monopoly on the environment. Nor do they have a monopoly on our responsibility to take care of it. We all have to do our part. That’s why Hyundai is taking strides toward making environmental efficiency more affordable. Over the next few years, Hyundai will introduce hybrids and other high-efficiency, low-emission models that cost far less than you’d expect. Our goal is to provide the best price-to-MPG ratios of any car company out there. After all, we can’t all afford the ultra-expensive eco-machines, and we want everyone to have the opportunity to drive a little greener.

BLUE IS THE NEW GREEN

Hyundai introduces Blue Drive, an emblem that will start appearing on Hyundai models beginning with the ’09 Elantra and Accent. It represents Hyundai’s comprehensive overhaul of thinking green. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, a full five years ahead of government guidelines.

Blue Drive vehicles are built in ISO 14001 certified plants. This means that the environmental aspects and impacts of the production process are formally managed to meet Hyundai’s environmental objectives and policies, as well as our continuously improving environmental performance.

Taking leading steps in eco-responsibility, Hyundai will begin building a gas-electric full hybrid edition of the next-generation Sonata in 2010. It will be powered by a parallel hybrid drive system and lithium polymer battery technology that weighs 30% less, is 50% smaller and is 10% more efficient than the nickel-metal hydride batteries found in hybrids on the road today.

Hyundai also plans to introduce an all-new crossover featuring a 2.0-liter Theta turbocharged GDI four-cylinder engine. This new engine will start to appear in various Hyundai models in the future.

And the future looks bright with plans that include Plug-in Hybrid Electric Vehicles (PHEV) and Fuel Cell Electric Vehicles (FCEV). All to ensure nothing but blue skies ahead.

Thursday, July 7, 2011

2011 HYUNDAI ELANTRA RANKED ONE OF THE “TOP 10 COOLEST NEW CARS UNDER $18,000” BY KELLEY BLUE BOOK’S KBB.COM

The 2011 Hyundai Elantra has been named one of the “Top 10 Coolest New Cars under $18,000” by Kelley Blue Book’s kbb.com. According to kbb.com experts, the Elantra was chosen on the basis of two criteria—being fun to drive and fun to own. Kbb.com praised the Elantra’s “all-around package of slick design, convenient features and fuel efficiency,” as well as the fact that “every Elantra gets 40 miles per gallon on the highway.”

The Elantra will be one of four Hyundai vehicles sold in 2011 that achieves the milestone 40 mpg highway fuel economy rating, along with the Accent, Sonata Hybrid and the Veloster. Elantra received a complete redesign for 2011, as well as an 18 percent bump in fuel efficiency over its predecessor.

“We’re honored that kbb.com recognized so many of the things about the Elantra that we baked into the recipe,” said Brandon Ramirez, manager, Product Planning, Hyundai Motor America. “With standard 40 mpg highway fuel economy and terrific looks, as well as a wealth of advanced technological and safety features, the Elantra is definitely one of the coolest options in its segment.”

The 2011 Elantra excels in terms of design and fuel economy, but it also rises above the competition with a combination of advanced safety features, exceptional interior room equal to that of a midsize sedan and an all-new 1.8-liter four-cylinder engine. All of these features, plus Hyundai’s industry-leading standard warranty, amount to an exceptional vehicle that is also an exceptional value.

As kbb.com notes, “it takes some panache to be fuel efficient, affordable and great looking, and the 2011 Hyundai Elantra pulls it off in style.”

Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com, remarked of all the vehicles featured in the “Top 10 Coolest Cars under $18,000,” “There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe ‘it’ factor. Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace.”

For more information about kbb.com’s 2011 “Top 10 Coolest New Cars Under $18,000,” please visit http://www.kbb.com/car-news/all-the-latest/10-coolest-cars-under-18000-_-2011...>

KELLEY BLUE BOOK

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Tuesday, July 5, 2011

It isn't just about how Hyundai builds great cars. It's Why.

It isn't just about how Hyundai builds great cars. It's Why.

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Cerritos Hyundai has received three 5 star reviews!

We purchased a 2012 Sonata (this is our second sonata - the first was for our son) from Cerritos Hyundai. Ricky Peters started the process and Jeff Williams finished up with delivering the car that we wanted.
We were very happy with our experience

-Julie V.


We were in a serious situation, with our vehicle, we had limited resources & limited time so to speak and all we can think of to save ourselves is to do a trade-in.  We made calls here and there, searched the internet and dealt with a lot of salesmen but none of them could or wanted to help us until we met Jeff Williams of Cerritos Auto Square Hyundai and his team. We called him in the morning, told him everything right away, what our situation was, our price range and the monthly payment we are willing to make. He checked on his computer before he telling us "We will make it happen, come over" which we think is more believable when your on the phone because with the others they are not even listening & just wants you to come to their dealership, waste your time and give you the most ridiculous options. One even said to get a car from him & leave the bank to repossess our current vehicle - what an idiot, just saying, this is from a dealership that has a 'P' and a 'Hills'. Anyways, after going through the details and discussing our options with Jeff at the dealership, he tried so hard to meet with what we have, going back to his manager a number of times and he did not disappoint us we got a great deal & we went home happy with our 2012 Hyundai Elantra which we named JWILLIAMS :)

We will definitely refer our friends and family to this dealership. Kudos to you Jeff and the whole Hyundai Cerritos Team.

-Raqy V.


I am about to buy my first new car. First I surfed the web to see what there was in design, mpg, and pricing. I zeroed in on Hyundai. There are so many choices, so many questions, so many seller personalities to work with. I ask a lot of questions. Some answers I understand and sometimes I do not. I am a girl...what do I know about cars!!!

This is the 4th of July weekend. I live near Philadelphia and the dealers around here I called were closed. So what did I do..I called 3 time zones away and hoped that maybe if they had limited hours today they might still be open since it was earlier. I had burning questions that i wanted answered Now. I just couldn't wait till Tuesday.

I called Cerritos Hyundai and a friendly voice answered and it was Ricky Peters. He took the TIME to answer all my questions(patiently) and go through everything that might fit my needs....AND, being 3,000 miles away i can not even buy it from him. He really knows a lot about his product. The Hyundai company should give him 5 bright shiny gold stars for knowing so much about their cars and move up the ladder somewhere in that career.

I have gone around in circles trying to find the car i want and only NOW do i know what i want. Unfortunately I live so far away, but, if you live near there and  you want a Hyundai, this is the place to go and Ricky is the person to ask for.

I hope you all have a have or had a good 4th of July and I am sorry Ricky had to work on a holiday.

THANKS RICKY!

-Robin G.