With Hyundai Blue is the new Green!

ECO-FRIENDLY FINALLY GOT ECON-FRIENDLY

The elite don’t have a monopoly on the environment. Nor do they have a monopoly on our responsibility to take care of it. We all have to do our part. That’s why Hyundai is taking strides toward making environmental efficiency more affordable. Over the next few years, Hyundai will introduce hybrids and other high-efficiency, low-emission models that cost far less than you’d expect. Our goal is to provide the best price-to-MPG ratios of any car company out there. After all, we can’t all afford the ultra-expensive eco-machines, and we want everyone to have the opportunity to drive a little greener.

BLUE IS THE NEW GREEN

Hyundai introduces Blue Drive, an emblem that will start appearing on Hyundai models beginning with the ’09 Elantra and Accent. It represents Hyundai’s comprehensive overhaul of thinking green. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, a full five years ahead of government guidelines.

Blue Drive vehicles are built in ISO 14001 certified plants. This means that the environmental aspects and impacts of the production process are formally managed to meet Hyundai’s environmental objectives and policies, as well as our continuously improving environmental performance.

Taking leading steps in eco-responsibility, Hyundai will begin building a gas-electric full hybrid edition of the next-generation Sonata in 2010. It will be powered by a parallel hybrid drive system and lithium polymer battery technology that weighs 30% less, is 50% smaller and is 10% more efficient than the nickel-metal hydride batteries found in hybrids on the road today.

Hyundai also plans to introduce an all-new crossover featuring a 2.0-liter Theta turbocharged GDI four-cylinder engine. This new engine will start to appear in various Hyundai models in the future.

And the future looks bright with plans that include Plug-in Hybrid Electric Vehicles (PHEV) and Fuel Cell Electric Vehicles (FCEV). All to ensure nothing but blue skies ahead.